Friday, February 08, 2013

Forum finds common ground in the earth beneath our feet

by Zinta Aistars
Published in Southwest Michigan's Second Wave Media
Thursday, February 7, 2013

The board of SWMSBF (Photo by Erik Holladay at

What do Green Drinks and sustainable business practices have in common? Leaders of the Southwest Michigan Sustainable Business Forum tell Zinta Aistars all about it.

Businesses haven't always thought of "being green" as being profitable.

The Southwest Michigan Sustainable Business Forum (SWMSBF)  is changing that perspective.
SWMSBF is a non-profit organization with a mission to promote business practices that demonstrate environmental stewardship, economic vitality, and social responsibility.

How do sustainable business practices affect the bottom line? By providing a forum for networking and to discuss that very issue, SWMSBF has been offering a platform for a meeting of green minds since 2004.

"We've seen interest cycle, interest that leads to change," says William (Bill) Rose, president and CEO of Kalamazoo Nature Center and board member of SWMSBF. "In the last 10 years, we have had a groundswell of ..."


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