Published in Southwest Michigan's Second Wave Media
March 6, 2014
|Blanca Cardoza making salsa (Photo by Erik Holladay)|
Salsa has overtaken ketchup as the No. 1 condiment in the land. And Blanca Cardoza is finding the marketplace for her salsa, Fiesta by Blanca, is wide open. Zinta Aistars talks with the budding entrepreneur about the appeal of the spicy condiment that updates family recipes to reflect today's tastes.
, Cardoza’s cottage business of salsa made with fresh ingredients, launched in December 2013, with free tastings and demos at Natural Health Center at 4610 West Main in Kalamazoo.
Can-Do Kitchen, part of the Fair Food Matters non-profit organization that helps people start food businesses, to give Cardoza the funding needed to launch her business.